How to Gain Success with SEO and Marketing

Posted by on Feb 2, 2017 in Business, Marketing and Advertising, Web Design | 0 comments

SEO, or search engine optimization, and marketing nowadays go hand in hand. Knowing how to market to your customers will ensure that you reach the target audience that you are looking for. Knowing how to utilize the tools that are available to you and your company can help you increase the traffic that your website sees, and increase your customer base.

How Do You Ensure Success Out of SEO and Marketing

Determine your Keywords

Keywords may be old school but are still currently relevant. Google may have shifted the rules of the game, but keywords are still an essential part of a company’s strategy. So how do you determine your keywords? Research must be done, and the company will need to determine whether or not it should be used. You must be aware that there are lots of competition, so be prudent with the use of keywords.

Be mindful of the fact that mobile usage has exceeded desktop usage, though. This means that people are using their phones and other mobile devices more than they are using their desktop. This gives you two points to consider. First, you will need to make sure that your website is responsive so that when someone opens it up the loading time is fast and easily readable from their mobile device. Second, since you are now targeting mobile users, you will need to remember that the use of the shorter content is advisable. You also have to make sure that the design of your website is inviting enough.

Videos and Images Dominate

It seems that attention has shortened such that people tend to veer towards content which is visual and contains short videos. Some people still read articles however it is slowly becoming a thing of the past in marketing. Videos and image makers are targeting mobile devices because it is typically harder to read articles while you are on the go.

Give Importance to Social Media

At this point, social media is king and should be the essential part of your marketing and SEO strategies. Notice that social media is very popular with Google such that when searching for something, social media platforms will be first in google. Keeping this information in mind, you will want to make sure that you are also utilizing social media to work for your benefit.

Analytics for SEO and Marketing is Essential

Since SEO and marketing are interlinked with each other, it is important that you correlate data from SEO and marketing as the basis for strategy planning.

Knowing that it is important for your brand to have a story to tell. Get your customers interested in your brand’s story to get them more engaged. If they are engaged in your story, then this will benefit the SEO aspect too.

Pay to Play The Game

You have to be willing to pay for ads to be posted on Google, Facebook, Twitter, Instagram, etc. Organic reach is a thing of the past. Buy ads to have results which are noteworthy, however, be prudent and start small.

SEO and marketing may sound simple, but it may take the time to see the results that you’re looking for. Don’t make a wrong move especially when marketing your brand in Google and to your direct customers. Knowing how important SEO and marketing is to your business in this day and age is important and can greatly increase the traffic that your business sees, thus increasing your sales.

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The Importance of Web Design to Entrepreneurs

Posted by on Jan 31, 2017 in Business, Start Ups, Web Design | 0 comments

Web design is a highly competitive world. Today, we can say that a poorly designed page is an incompetent page. One has to invest effort and some bucks to purchase design tools to achieve an attractive web page.

Advantages of Web Design and Tools

Fortunately, some websites offer free web design tools. These sites also offer premium purchases for even more options to choose from. Here is a list of free excellent design tools that you can use.

Web DesignFor Logo Design

If you need to have a logo free and fast, Logaster is there to help you. Logaster helps you design and create your own logo online in a simple yet highly creative way.

Free Icons Download

Though the homepage of Icons Pro is minimal, it can provide you with over 200,000 free icons that you can download.

Get Decent Images

If you are looking for images to use, you can choose and download many high-quality royalty-free images in MorgueFile. It is like a treasure chest of professionally captured images.

Enhance Your Images

Befunky is a site for image editing. You can do many things to enhance your images, like basic cropping and adding graphics to enhancing your photos with their unique filters. You can also create fun photo collages. They even have special templates for invitation cards, posters, brochures, and a lot more to choose from.

Choose the Right Colors

Colour Lovers offers you a vast selection of color palettes of any mood you want. The color combinations of your website affect the user experience. If you have a poorly combined selection of colors, chances are your viewers will leave your page and look for another even if you have excellent contents. Choose the right colors and palettes to define your product or service for free in Clour Lovers.

Send Your Information Effectively

Want to tell a story or deliver important information? Infographics are visually appealing and an effective way of disseminating information or telling a story. Infogram is a free tool perfect for creating your own infographics.

Get Away with Dull Presentations

With Prezi, you can create new presentation styles online which are both creative and interactive. It is an excellent way to liven up a traditional boring presentation by making fun yet elegant movement and transitions to your presentation. Once you are done creating your presentation through Prezi, you can download it or save it online.

Pimp Your Banner Ads and More

Visme is an online platform for visual content curators where you can find your needs in infographics, banner ads, presentation tools, and much more. You can use it for free, but you can also upgrade your account to premium for even more options.

Get More Free Marketing Material Templates

Canva is a design platform for all your marketing and graphic needs. Design your certificates, resume, business cards, posters, eBook covers, brochures, invitation cards, web photos, and much more in this awesome and free design tool.

Attract more users to your website while saving your money with these great design tools that are free for everyone. With these helpful tools, you can still achieve user-friendly and attractive pages.

 

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What Is an SEO and What Do They Do?

Posted by on Jan 25, 2017 in Business, Information, Web Design | 0 comments

What does SEO mean? You might have heard the term SEO used in the past but never understood what it was. An SEO is someone who uses or manipulates the algorithms created by Google in order to get their web pages rank on the first page. They will use all sorts of tactics in order to rank a page such as linking to other sites and optimizing their pages to increase views to their target audience. A search engine optimizer will utilize the systems put into place by Google to make money. They will sell their services for a pretty penny to businesses in need of more clients. This can be a very time-consuming yet lucrative job.

Have you thought about being an SEO?

Strategies in Digital MarketingWorking primarily from home would seem like a significant benefit right? Some SEO’s end up working nearly a hundred hours a week because their job is always right there at home. With how much money there is to potentially make, work mode can be particularly challenging to turn off.

With that being said, if you are willing to put in the work and learn SEO techniques used then you just might have what it takes.

There are so many tools online you can use to find out more about Search Engine Optimization. Now, they even provide SEO schools online. For a small price, you can learn everything needed to become a modern day Digital Marketing Strategist. Since Googles algorithms are always changing and being updated, it can be very difficult to stay on top of everything. For search engine optimizers this could mean the difference between a few hundred dollar profit or potential hundreds of thousands. Again, it can be quite a rewarding job financially if you put the work in.

What are some techniques used?

SEO plugins for the backend of a website can make a significant difference when it comes to ranking. They use metadata to help provide more strength on the web page. Relevant information to what the user is searching for is essentially what Google wants. If you are able to provide a more relevant article or informative content on-page, then Google will be more likely to rank your site. It’s that simple. Using tools like these can prove to be as important if not more than backlinking to other websites.

Don’t get me wrong; backlinking is still incredibly important if you want to actually rank on the first page. There are many kinds of ways to Search Engine Optimization in 2017backlink but providing the strongest ones possible will entirely change the outcome for your site. If you are having trouble getting your site to rank and you’re very close to the first page, this can bump you right up to that number one spot. Many SEO’s use backlinking on a regular basis to provide more relevancy to their sites and make sure they stay on the first page once they get there.

So, if this is sounding like something you might have fun doing while sitting at home and playing video games, this just might be the right job for you. Be warned; there are a lot of SEO’s already out there so make sure you are ready before quitting your job to become an optimizer for search engines like Google.

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Your Website Design: To Learn HTML or Not?

Posted by on Jan 25, 2017 in Start Ups, Web Design, Work From Home | 0 comments

tulsa web design

One of the most controversial topics amongst web design today would have to be what design techniques are best. Web designers will use different types of hosting sites for their business but should they use pre-coded design templates like a theme or should they use HTML? Well the folks at tulsa web design have a few things to say on the subject.

Themes:

When it comes to using a theme for your design project, there are a lot of different things you must keep in mind. What themes are best to use? What type of themes typically have the most problems? What are the most customizable themes? These are just a few things you must ask yourself if you’re about to be starting a project.

Themes are hugely popular for those with no coding experience due to their easy to use design. If you are just starting out as a web designer, this could be a lucrative option. Some themes are free to utilize so the internet designer can turn almost a full profit on whatever the assignment is. Using a predesigned template can help the developer with more ideas on the page layout. These can even help with choosing colors that work well together which can make or break your web design. They can contribute to making a task go by much quicker if you are in a time crunch to complete.

These types of themes have a downside. They often offer very little customization. Typically you can only choose between changing certain colors and changing the pictures they provide. There are also usually a lot of people using the same theme since they’re free. Possibly the most frustrating thing the web designers deal with when using themes would have to be the incredibly slow loading time. They take so long to load because there’s so much more HTML coding that goes into a predesigned template.

HTML coding:

For web designers who utilize HTML coding to create their own designs aren’t limited in what they can do. HTML coding can be tough to learn. Essentially, coding is a different language used by programmers. Once you know how to code, you will have complete freedom to create your own webpage from scratch. Web designers who can code and write programming for their sites are valued highly. You don’t have to worry about anyone else having the same design as you.

web design tulsaCompanies might have certain things that they’re looking for on their website. Not every design template will have what they need. In this situation, you would typically install a plug-in that can do the additional task the business is looking for. You won’t need to worry about installing things like plug-ins or add-ons that will slow down your site.

Web design is becoming more and more popular. With all the new hosting sites that provide easy access to free themes, a lot of people want to save money and just design their own sites. Unfortunately, they usually don’t turn out the way they had hoped for. Getting a web artist who can completely customize the design a company needs can make or break online presence. So if you’ve been on the fence about learning HTML coding and if it’s necessary, here’s your answer.

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