SEO, or search engine optimization, and marketing nowadays go hand in hand. Knowing how to market to your customers will ensure that you reach the target audience that you are looking for. Knowing how to utilize the tools that are available to you and your company can help you increase the traffic that your website sees, and increase your customer base.
How Do You Ensure Success Out of SEO and Marketing
Determine your Keywords
Keywords may be old school but are still currently relevant. Google may have shifted the rules of the game, but keywords are still an essential part of a company’s strategy. So how do you determine your keywords? Research must be done, and the company will need to determine whether or not it should be used. You must be aware that there are lots of competition, so be prudent with the use of keywords.
Be mindful of the fact that mobile usage has exceeded desktop usage, though. This means that people are using their phones and other mobile devices more than they are using their desktop. This gives you two points to consider. First, you will need to make sure that your website is responsive so that when someone opens it up the loading time is fast and easily readable from their mobile device. Second, since you are now targeting mobile users, you will need to remember that the use of the shorter content is advisable. You also have to make sure that the design of your website is inviting enough.
Videos and Images Dominate
It seems that attention has shortened such that people tend to veer towards content which is visual and contains short videos. Some people still read articles however it is slowly becoming a thing of the past in marketing. Videos and image makers are targeting mobile devices because it is typically harder to read articles while you are on the go.
Give Importance to Social Media
At this point, social media is king and should be the essential part of your marketing and SEO strategies. Notice that social media is very popular with Google such that when searching for something, social media platforms will be first in google. Keeping this information in mind, you will want to make sure that you are also utilizing social media to work for your benefit.
Analytics for SEO and Marketing is Essential
Since SEO and marketing are interlinked with each other, it is important that you correlate data from SEO and marketing as the basis for strategy planning.
Knowing that it is important for your brand to have a story to tell. Get your customers interested in your brand’s story to get them more engaged. If they are engaged in your story, then this will benefit the SEO aspect too.
Pay to Play The Game
You have to be willing to pay for ads to be posted on Google, Facebook, Twitter, Instagram, etc. Organic reach is a thing of the past. Buy ads to have results which are noteworthy, however, be prudent and start small.
SEO and marketing may sound simple, but it may take the time to see the results that you’re looking for. Don’t make a wrong move especially when marketing your brand in Google and to your direct customers. Knowing how important SEO and marketing is to your business in this day and age is important and can greatly increase the traffic that your business sees, thus increasing your sales.