“We try to bring the piece to life online,” explains Ed Cummings, who, along with his wife, Arthela, hosts Sierra Madre Trading Company (sierramadretrading.com). “Since we spend more time with each piece describing it online, it brings us, and hopefully our customers, closer to the art.” The duo offer handcrafted art and distinctive cultural items they personally seek out throughout the American Southwest and Mexico. From incredibly intricate Mata Ortiz pottery, named after the Mexican town where it’s created, to the rustic allure of the Tarahumara pottery of the Copper Canyon in Chihuahua, the pieces evoke the diverse spirit and landscape of the Sierra Madre region. The ironwood sculpture by Seri And Sonoran artisans are as powerful in imagery as they are naturalistic in detail. In addition, the Zuni fetishes by artists such as Andres Quandelacy are some of the most popular items on the site.